Not Mr. Rodgers Neighborhood Anymore: Dallas Morning News’ Social Neighbors Network
It’s a beautiful day in the cyber neighborhood? According to Dallas Morning News’ NeighborsGo.com network it is. As social networking becomes the norm on a day to day basis, sites like NeighborsGo.com are created as a means to expand past one’s white picket fence of their next door neighbors and see who else is involved in their community.
When entering NeighborsGo.com you automatically know from the opening page that this is strictly for those who have a affinity to social network as it conveniently has Twitter and Facebook links to follow as well as a start-up navigation to begin crafting your own personal blog space or deposit photos of community events or personal life snapshots. Personal blogs of varying subjects are displayed as well as a “marketplace” section that acts like an interactive classifieds to find jobs, businesses and the like.
From those factors on the main page, the site effectively integrates social media, by giving the reader the option to customize their spot and follow what other members of the site are doing. Personalization is the key to how social media outlets operate on. Everyone, in some way, likes to have themselves in the spotlight (they wouldn’t be on the Internet if they didn’t like socializing or interacting with others!), and social media websites make it easier for those to shine bright among their peers. As much as people like to share photos and stories on their blogs, people love to comment on existing media and share the opinions with others. NeighborsGo.com does have a comment feature where members can comment on blog posts. This is just another way for members of the website to extend out to others in a technological social matter. Social media outlets such as Twitter, Facebook, MySpace and sites like NeighborsGo.com are perfect for people who like to be social as well as share with others a slice of what’s going on in their lives. So won’t you be my neighbor?
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Where did you find that graphic, it’s hilarious?! You are embracing the concept as it is: A social network site interwined with a news/community website. If it continues to grow, the Morning News may have developed a viable business solution. Key to its success will be how it evolves as the social media tools change.